The impact of the pandemic on influencer marketing
Marketing during the pandemic for business growth The survival of the fittest came into play when the whole world was brought to a halt due to the widespread pandemic. Businesses worldwide took a hit, and […]
Influencer Marketing Trends for 2021
Influencer marketing has become a powerful tool for companies, allowing them to catch the attention of potential clients and helping to make sales. In the following post, you will be able to know about some […]
Professional Instagram account – how and why to create
Have you heard about Professional Instagram account but are not sure if it’s for you? Want to have a professional profile but don’t know how? In this article we’ll explain how and why to create […]
The best apps for Instagram stories
Instagram is offering more and more tools so all users can give their Stories a personal touch counting on multiple resources. However, not all options offered by the platform to customize Stories are very functional, […]
Types of influencers: the difference between Nano, Micro, and Macro Influencers
We can categorize influencers into the asset category of any business out there today. In fact, there are 3 basic types of influencers: nano, micro and macro, and in this article, we will address the […]
Engagement Rate: What it is
Attention is very hard to get sometimes on social media. However, some channels and individuals have gathered a lot of responsive followers who regularly give them attention. Nevertheless, some people might ask, “what is the […]
What is a Nano Influencer?
Are nano influencers the future of influencer marketing? What is a nano influencer? The world of marketing keeps changing, and businesses are trying to keep up with every trend. Years back, top brands looked for […]
Skorr’s advantages for businesses
With the digital revolution growing at the speed of light and even more so after the changes that this pandemic has imposed on businesses, it is difficult for any business to remain successful if it […]
Want to run a campaign but are afraid of not being able to follow the results?
Many brands today have invested vast amounts of money and time into influencer marketing campaigns. The outcome – with the use of an influencer marketing app / portal – reveals that influencer marketing is truly […]
How do I choose the best influencer for my brand?
Currently, influencers are playing an important role in marketing campaigns on social media. Countless companies are using this popular strategy for their marketing campaigns, and several success cases are known. But the question remains: Is […]
What are the main KPI’S to obtain the best Influencer Marketing ROI?
When conceiving an influencer marketing campaign and its ROI (Return on Investment), there are several variable metrics to consider in order to optimize it. It all starts with the consumer’s journey; that is, the entire […]
Business sectors that can benefit the most from the Influencer Industry
The Influencer Industry Influencer marketing has grown exponentially in the last few years; it has become a must-have marketing strategy for the majority of the businesses that belong to the Influencer Industry. However, some sectors […]
How to become an influencer
Every time you upload a video on YouTube you get hundreds of views? When you upload a picture to Instagram, does it get many likes? Well then, ask yourself: do you want to make the […]
What are Nano Influencers?
The first time you heard the term ‘Nano influencer,’ you probably screwed up your nose and asked the golden question: ”What are nano influencers?” It is natural to assume that an individual/celebrity with hundreds of […]
What is Influencer Marketing
Despite its popularity, many business owners have not gotten on board. They keep asking ‘what is influencer marketing’ or ‘how can it be of any help” in their businesses. To millennials, this is a term […]
Top 5 Factors to Consider When Planning An Influencer Marketing Campaign
Collaborating with influencers is an excellent and cost-effective way to promote your services or products to your target market. However, you need to know how to plan an influencer marketing campaign if you want to […]
