Concepts

Engagement Rate: What it is

Engagement Rate: What it is


16/04/2021    skorrsocial

Attention is very hard to get sometimes on social media. However, some channels and individuals have gathered a lot of responsive followers who regularly give them attention. Nevertheless, some people might ask, “what is the […]

How do I choose the best influencer for my brand?

How do I choose the best influencer for my brand?


12/02/2021    skorrsocial

Currently, influencers are playing an important role in marketing campaigns on social media. Countless companies are using this popular strategy for their marketing campaigns, and several success cases are known. But the question remains: Is […]

What are the main KPI’S to obtain the best Influencer Marketing ROI?

What are the main KPI’S to obtain the best Influencer Marketing ROI?


01/02/2021    skorrsocial

When conceiving an influencer marketing campaign and its ROI (Return on Investment), there are several variable metrics to consider in order to optimize it. It all starts with the consumer’s journey; that is, the entire […]

How to become an influencer

How to become an influencer


17/12/2020    skorrsocial

Every time you upload a video on YouTube you get hundreds of views? When you upload a picture to Instagram, does it get many likes? Well then, ask yourself: do you want to make the […]

What are Nano Influencers?

What are Nano Influencers?


17/12/2020    skorrsocial

The first time you heard the term ‘Nano influencer,’ you probably screwed up your nose and asked the golden question: ”What are nano influencers?” It is natural to assume that an individual/celebrity with hundreds of […]

What is Influencer Marketing

What is Influencer Marketing


04/12/2020    skorrsocial

Despite its popularity, many business owners have not gotten on board. They keep asking ‘what is influencer marketing’ or ‘how can it be of any help” in their businesses. To millennials, this is a term […]