Generic about Skorr

1) What is Skorr?

Skorr is a social media engagement platform, focused on Nanoinfluencers. It includes a mobile app that allows users to rank, monitor and improve their social presence and also a portal for brands to do social listening and to engage directly with influencers in order to launch marketing and research campaigns.

2) How does Skorr monetize?

Skorr Mobile App is totally free for all of its individual users. Skorr is a platform which includes a Portal, whereas Partners (companies, brands, businesses) can search for anonymous and clustered data or to invite users to participate in campaigns, market researches or to buy access to their data, respecting GDPR rules. It is via the Portal that Skorr monetises.

3) Is SKORR GDPR compliant?

Skorr was born under the new European Commission’s General Data Privacy Regulation (GDPR). Skorr conforms with these guidelines and regulations in its relations with all users, worldwide. All data provided to partners is anonymous.

For a brand to access any information, public or private, will need to ask for individual user permission and pay for it.

4) Does Skorr identify fake followers and artificial engagement? Can it recognize bots and other automated ways people try to increase their apparent influence? If so, how?

Skorr technology, sophisticated AI detection analysis, and algorithms eliminate the activity of fake followers and bots impact on any user, our algorithm can spot them and alert the user about unusual activity that can be affecting his image in social networks.

5) Skorr is usefull for ibranders?

The “I Branders”, that use their personal name as their professional tool (examples like personal trainers, nutritionists, writers, architects, you name it…) and for this particular group, managing and improving their Skorr will have a strong correlation with their business success, billings, selling books, publicity, etc.

Generic about Skorr

1) If I have the same Skorr as other users, does that mean we are ‘equal’ in terms of social media influence?

We can have identical Skorrs and yet be totally different in a lot of aspects. We can have different geographical reach, we can build our Skorr from a totally different mix of social media platforms, we can have audiences radically different in age, gender or locations, etc… And even more interesting, we can be influential online in totally different subjects.

1) If I have the same Skorr as other users, does that mean we are ‘equal’ in terms of social media influence?

2) How do users improve their Skorr? How much time and effort does it take to see a change and what kind of changes are to be expected? How often will it change?

Skorr will help all users to improve their presence online. From some basic guidelines and suggestions to some specifically tailored to each user they see tips and tutorials that will help them reach whatever objectives they set for themselves. This will include pace, scheduling and content of posting, invitations, interacting and engaging with others, as well as reinforcing the focus in the more relevant subjects and personalities on the target areas.

4) What data and information goes in to compiling the Skorr?

Skorr aggregates public information from users, from their social profiles after their express opt-in for each of the networks. We analyse the last 90 days of activity, its impact, reactions, performance and overall metrics and, depending on the capillarity, strength, depth, quality and pace of impact in each user followers and friends, Skorr will measure, relatively to the social media user’s universe, the positioning in a 1 to 100 scale.

3) Is improving your Skorr dependent on increasing frequency of use of social media? Can a Skorr increase if the user posts less frequently but with “better” quality posts?

Pace, depth, type of content and the kind and volume of reactions are some of the indicators that will influence your Skorr definitively.

Mobile APP - Generic

1) What is the Skorr mobile APP?

Skorr is a powerful new app to empower individuals to take control of their online presence. Skorr measures, monitors and improves individuals’ social media presence. By using machine learning, artificial intelligence and sophisticated data analytics, the app provides fact-based metrics and customized input to help users understand and improve the way they interact with digital communities and to analyse how others are performing or to check trending hashtags, topics and contents.

2) In which platforms is it available?

Available in Google Play and in the Apple Store.

3) What information can users get from the app about their social media usage and ranking aside from a number?

Skorr provides much more than the Skorr itself. Behind each Skorr lies a number of quantitative indicators that can be seen, shared and analysed. Also, there’s much more than just quantifiable information on a user’s social media presence. The type of reactions, the sentiment that it provokes, the personality traces that it creates for each user, and so on. The app uses machine learning, artificial intelligence and data analytics to provide fact-based ratings of influence and improvement guidance to expand users’ impact across their digital communities.

4) Who is the target audience for the app?

Skorr aggregates public information from users, from their social profiles after their express opt-in for each of them. The Skorr app is specifically developed to empower individuals to take control of their presence online – their digital footprint. Focused on users that aim to be influencers or are in any way interested in the social media landscape.

From teens to all active social media users, Skorr app provides a single dashboard, a control panel, for the most-used platforms with a holistic and fact-based view of an individual’s presence, namely its influence and behavior as represented in social media. We believe that right after the teenager uptake, there will be a very strong growth target group that we call the “I Branders”.

These are the people who use their own name as their brand and one of the fastest growing professional segments in the world. For them, Skorr will bring tremendous added value.networks. We analyse the last 90 days of activity, its impact, reactions, performance and overall metrics and, depending on the capillarity, strength, depth, quality and pace of impact in each user followers and friends, Skorr will measure, relatively to the social media user’s universe, the positioning in a 1 to 100 scale.

5) How is Skorr APP different from other measurement tools?

Unlike previous generation ranking systems, Skorr delivers insights based on sophisticated data-driven technologies and patent-pending algorithms, including sentiment and emotion analysis, natural language processing, link analysis, machine learning and artificial intelligence. It provides input in three key areas to help users improve their social media presence:

  • Measurement (providing a score of 1 -100 in real time based on actual data);
  • Monitoring (to show how users are evolving and proving real time reactions to posts as well as where followers are from and also sentiment);
  • Improvement (tips on trending topics / hashtags or best time to post so users can improve their online presence).

6) Don’t most social media platform have their own in analytics? Why is an app like Skorr necessary?

Skorr specifically acts as an independent platform-free player enabling users to look, for the first time, at your aggregated social data, trends, results and enabling them to draft improvement plans unbiased by any platform. However, we will launch soon filters to analyse any data individually by social platform as well.

7) What inspired the idea for this app?

We assembled a group of experienced, talented and somewhat crazy IT and marketing professionals that are passionate about bringing relevant innovation to the marketplace. In brainstorming about technology disruptive ideas, this social media scenario that Skorr addresses was an easy, early decision. From that point the group addressed the scope, ambition, mission, brand name and features of the app that will almost certainly change the way people use social media.

8) How can I invite my friends into Skorr?

Go to Home and select “Invite” in the buttom of the screen. It gives you an easy way to invite all your friends to Skorr. You can send invitation by SMS, Whatsapp, Telegram, Messenger, Email and several other communication tools.

9) What is a Favorite? How can I define someone as Favorite?

Favorite is someone that amongst your Skorr friends, you identify to be part of this more specific group. It allows you to have a smaller group of people you want to follow and get inspired from on a regular basis. To select a Skorr Friend as favorite, you just need to click on him/her/them (either in Friends tab or on Most Active Friends in the Home tab) and select the Star next to the Friend photo.

Mobile APP - Social Media

1) Which social media can be connected with the APP? Will you add support for others and when?

Skorr aggregates and analyzes content across Twitter, Facebook, Facebook Pages, Instagram Personal, Instagram Professional and YouTube (this last one is temporarely not available).

2) If I only use (Facebook, Instagram, Twitter, Youtube), Skorr App still works?

Skorr will help all users, regardless if they only use or connect one social media to the platform.

3) Are you considering having TikTok?

Tiktok is under evaluation as it has no Public API to gather data officially yet.

4) Are you considering having LinkedIn?

LinkedIn is under evaluation.

Mobile APP - Data Protection

1) What user information does Skorr app track and share with others?

Skorr only uses the public information that each user has already published and uses in each of the platforms subscribed. When downloading Skorr, all users will see an extremely comprehensive Terms & Conditions and will need to login to each of the platforms they want to include in the Skorr calculation. Also, all these steps can be amended or reversed at any moment by the user. Under these Terms, Skorr will not share any individual information to any of its business clients, but only anonymous, clustered information.

2) How does Skorr protect the personal data of its users?

Skorr just aggregates public information that users publish on the different platforms, and only analyses it for the past 90 days, in order to calculate the performance, trends, rhythm and type of activity.

3) Can I see anyone’s Skorr if they are using one of the platforms you support?

You will be able to see the Skorr of other users, but only if they have downloaded and registered in the Skorr app.

Mobile APP - KEY FEATURES - Feed

1) Indicators - I see posts last seven days. Yet, indicators cannot correspond to that period

Those indicators reflect all Likes, Coments and Shares you got since you installed Skorr app.

2) Feed - What is this?

It shows all your posts, of your Skorr friends and of your favorites in the last 7 days, in all social media.

3) Feed - What is the Post Rating I see in each post?

The post rating refers to the rating your Skorr Friends can do on your post and that yourself can do on your Skorr Friends posts. Do give a rating, you just need to click on top of the “Avalia” and choose from 1 (min) to 5 stars (max).

4) Feed - Can anyone in Skorr see my posts?

No. For your privacy, you can always click on the option bar in eac post (the 3 vertical dots) and define if the post is public or private. Further, if your post was done within a private social account, no one will see it.

5) Feed - When I click on a post of my feed, what is the post detail that is shown?is Skorr?

The post detail gives you some metrics provided by each social media, namely number of likes, reactions or shares. There is also a graph showing evolution of total reactions. In the case of Facebook (personal and professional), it also provides an emotion analysis, which is given by the social media, so it is not an analysis done by Skorr.

Mobile APP - KEY FEATURES - Insights

1) Key Indicators - What does the graph show?

The graph shows the evolution of each key indicator during the time period selected (7, 30 or 90 days).

2) Key Indicators - What is the audience?

The audience is the sum up of the followers and friends (this last one being the metric provided by Facebook) of all social media you connected with Skorr.

3) Key Indicators - What is the engagement?

The engagement is the average percentage of the people that saw your post and had a reaction (for example a like, a share, a comment or saving the post).

4) Popular Articles - What is this?

It ranks the key content that was most written in hundreds of thousands of sources of articles worldwide. This is not given by any social media activity, but rather from Skorr automated platform that continously reads all these sources of information. It reflects last 90 days period.

5) Popular Posts - What is this?

It ranks the posts that had more likes amongst your Skorr friends in the last 7 days, for all social media.

6) My Posts - What is this?

It ranks your posts that had more likes in the last 90 days, within all social media you connected with Skorr.

7) Topics Analysis - What is this?

It ranks your topics where you were most active (did more posts) and were most influencial in the last 90 days, within all social media you connected with Skorr.

8) Social Media Distribution - What is this?

They indicate the weight of each social media on the Skorr calculation. If a user has a higher percentage in a certain social media, it means he has more activity, audience and engagement in that one. It reflects the activity since user has start using Skorr.

9) Best Hour Analysis - What is this?

It shows best time of the day to post, by day of the week, both for you and for your Skorr friends (on average). It results from measuring reactions results from your different posts. It gets more precise as you post more. It shows aggregated results for all social media you were active since you started using Skorr.

Mobile APP - KEY FEATURES - Home

1) Skorr Performance - What is it?

It gives you the aggregated number of posts, connections and reach (audience) of your Skorr friends.

2) Skorr Performance - What means the classification of my Posts?

In the Posts feed, you can classify other Posts. This indicator gives the average classification given to your posts by your Skorr friends.

3) Popular Content - What is this?

It ranks the content that was most posted by all Skorr users (being your friends or not) in the last 7 days.

4) Popular Hashtags - What is this?

It ranks the hashtags that were most used by all Skorr users and by your Skorr friends in the last 7 days.

5) Most active friends - What is this?

It ranks your Skorr friends by number of posts in the last 7 days.

6) Most active friends - When I click what is the profile that is shown?

It shows some key indicators of your Skorr friend aggregated social performance – number of comments obtained, number of likes, percentage of engagement, number of posts, number of friends and number of followers – topics of interest, words he is using most, and social media that he has connected with Skorr.

7) Skorr Friend Profile - What is the difference between Topics of Interest and What he his talking about?

Topics of interest result from Skorr machine learning and Artificial Inteligence, that infers what are the key topics of each post and then ranks them. What he his talking about is also given automatically, resulting in the relevant key words user is using most in his posts.

8) Skorr Friend Profile - What do the percentages of each social media indicate?

They indicate the weight of each social media on the Skorr calculation. If a user has a higher percentage in a certain social media, it means he has more activity, audience and engagement in that one. It reflects the activity since user has start using Skorr.

9) Skorr Friend Profile - Can I see the Instagram account of a Skorr friend, even if it private?

No. We protect your and all Skorr users privacy. Being a Skorr friend does not give the right to see any private account.

10) Invite button. How it works?

It gives you an easy way to invite all your friends to Skorr. You can send invitation by SMS, Whatsapp, Telegram, Messenger, Email and several other communication tools.

Mobile APP - KEY FEATURES - Wallet

1) Is it working in Portugal?

Yes. First invites are starting to be sent. You may get an invite to perform an influencer campaign or to seel your data. Research surveys feature start early 2022.

Mobile APP - KEY FEATURES - Friends

1) Skorr Friend - What is it?

Friends are people that you have invited into Skorr or people already in Skorr App that you invited and accepted your invitation or invites you accepted.

2) Skorr Friend - What is the point of having them?

Having friends is what allows you to follow what they are doing in their social media and to check how they are performing, which hashtags they are using or topics they are being most successful with. It also provides the aggregated social influence reach of your Skorr friends network.

3) Skorr Friend - What is the Star next to a photo?

Is what allows you to identify a friend as a favourite. You can then create a shorter group of people to follow.

4) Skorr friends list - How can I search someone?

To search someone in your Skorr friends list, you have several options. You can use the type to search bar and search by name, or use the filter (clicking on the icon on the right side of the search bar) and search by Topic or Location.

5) Skorr friends list - What are the different lists presented?

The lists rank or order your Skorr friends by different levels: by Skorr level, by name, by number of Likes, Posts and Sahres, by level of engagement and by Audience (sum up of Followers and Friends).