Influencer marketing has become a key piece for any successful marketing campaign. However, contacting those influencers whose target audience is similar to yours can be a somewhat difficult task. That’s why influencer mapping has become an important part for any influencer marketing strategy, by using this technique you can identify the people who are more likely to influence your audience.
What is influencer mapping?
The purpose of influence mapping is to help you identify your most relevant audience ant the people (influencers) who will be the right fit for your brand.
Through influencer mapping, you will be able to study several potencial audiences and thus broaden your reach. All this will bring a number of advantages to your business, such as more conversions and more potential customers, which will certainly represent more profit.
What’s the process of influencer mapping?
The first thing you need is to focus on the main objective of your influencer marketing campaign. You should have a clear objective and direction for your campaign, sice it allows you to put each and every resource in the right places. After having a clear objective, write it down and make it the center of your map.
Afterwards, the next step is to identify all the outstanding influencers and order them according to their degree of importance.Draw all the influencers who relate more to your brand closer to the objective, and once you have added them, connect them to your audience.
Then, classify your influencers according to how easy it is for you to communicate with them. This way you will be able to understand which influencers are ideal for your brand: the ones who you will certainly need to keep close to and frequently associate with.
Is there an easier way?
Influencer mapping is very important but it can be time consuming and not always lead to the intended result when doing it by yourself. However, if you want to do this in the most effective way possible, there is a right tool for that: SKORR.
Our application and influencer portal will help you achieve your goals. Among other things, it does the influencer mapping for you. Skorr has the right algorithms to help you get to know your audience and choose the most appropriate influencers for your target audience.
If you’d like to find out more about influencer marketing and how Skorr can help your company, check out our website and app!