
Have you heard about Professional Instagram account but are not sure if it’s for you? Want to have a professional profile but don’t know how? In this article we’ll explain how and why to create your professional account.
Why create a professional Instagram account
Creating your professional Instagram account has numerous advantages, such as:
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Tracking the performance of your posts, stories and ads;
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Access detailed information about your followers and how they interact with your page;
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Being able to add relevant information such as email, website (if any), location and phone number.
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Possibility to pay to promote a post, so that more people discover you and interact with your page.
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Choose exactly who you want to impact through promoted posts;
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Add links to your stories if your page is verified or has more than 10,000 followers.
To make your profile professional, just follow these steps:
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Go to your profile;
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In the top right corner, click on the three dashes;
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Choose the option “settings” and then the option “account”;
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Here, you will have the option “switch to professional account”.
It is fast, practical and advantageous. For a better use of your professional account, with more access to resources and better use of them, you can connect your profile to a Facebook page. However, if you want brands and agencies to consider you for influencer campaigns, you should also link your professional Instagram account to a Facebook Pages. Facebook asks for this connection to provide a number of key metrics to evaluate your performance!
Connect your Professional Instagram account to Facebook Pages:
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Open your Facebook Page.
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Select Settings from the menu on the left.
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Select Instagram.
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To add an Instagram account to your Page, select Connect account.
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Make sure the “Allow access to Instagram posts in Inbox” option is turned on, then click Continue.
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Finally, enter your Instagram account username and password, and select Sign In.
If you want to go even further and start enjoying all the benefits of a professional Instagram account, while growing your profile, join Skorr. With Skorr, your professional profile will be put to best use: you will have access to engagement metrics of your profile (your Skorr), as well as how those metrics vary both in a general way and in a more specific way, post by post.
If you want to know more about Skorr take a look at our website and app.