Have you heard about Professional Instagram account but are not sure if it’s for you? Want to have a professional profile but don’t know how? In this article we’ll explain how and why to create your professional account.

Why create a professional Instagram account

Creating your professional Instagram account has numerous advantages, such as:

• Tracking the performance of your posts, stories and ads;

• Access detailed information about your followers and how they interact with your page;

• Being able to add relevant information such as email, website (if any), location and phone number.

• Possibility to pay to promote a post, so that more people discover you and interact with your page.

• Choose exactly who you want to impact through promoted posts;

• Add links to your stories if your page is verified or has more than 10,000 followers.

To make your profile professional, just follow these steps:

1. Go to your profile;

2. In the top right corner, click on the three dashes;

3. Choose the option “settings” and then the option “account”;

4. Here, you will have the option “switch to professional account”.

It is fast, practical and advantageous. For a better use of your professional account, with more access to resources and better use of them, you can connect your profile to a Facebook page.  However, if you want brands and agencies to consider you for influencer campaigns, you should also link your professional Instagram account to a Facebook Pages. Facebook asks for this connection to provide a number of key metrics to evaluate your performance!

Connect your Professional Instagram account to Facebook Pages:

• Open your Facebook Page.

• Select Settings from the menu on the left.

• Select Instagram.

• To add an Instagram account to your Page, select Connect account.

• Make sure the “Allow access to Instagram posts in Inbox” option is turned on, then click Continue.

• Finally, enter your Instagram account username and password, and select Sign In.

If you want to go even further and start enjoying all the benefits of a professional Instagram account, while growing your profile, join Skorr. With Skorr, your professional profile will be put to best use: you will have access to engagement metrics of your profile (your Skorr), as well as how those metrics vary both in a general way and in a more specific way, post by post.

If you want to know more about Skorr take a look at our website and app.