Professional Instagram account – how and why to create

Have you heard about Professional Instagram account but are not sure if it’s for you? Want to have a professional profile but don’t know how? In this article we’ll explain how and why to create your professional account.


Why create a professional Instagram account


Creating your professional Instagram account has numerous advantages, such as:

  • Tracking the performance of your posts, stories and ads;
  • Access detailed information about your followers and how they interact with your page;
  • Being able to add relevant information such as email, website (if any), location and phone number.
  • Possibility to pay to promote a post, so that more people discover you and interact with your page.
  • Choose exactly who you want to impact through promoted posts;
  • Add links to your stories if your page is verified or has more than 10,000 followers.


To make your profile professional, just follow these steps:


  1. Go to your profile;
  2. In the top right corner, click on the three dashes;
  3. Choose the option “settings” and then the option “account”;
  4. Here, you will have the option “switch to professional account”.


It is fast, practical and advantageous. For a better use of your professional account, with more access to resources and better use of them, you can connect your profile to a Facebook page.  However, if you want brands and agencies to consider you for influencer campaigns, you should also link your professional Instagram account to a Facebook Pages. Facebook asks for this connection to provide a number of key metrics to evaluate your performance!


Connect your Professional Instagram account to Facebook Pages:


  • Open your Facebook Page.
  • Select Settings from the menu on the left.
  • Select Instagram.
  • To add an Instagram account to your Page, select Connect account.
  • Make sure the “Allow access to Instagram posts in Inbox” option is turned on, then click Continue.
  • Finally, enter your Instagram account username and password, and select Sign In.


If you want to go even further and start enjoying all the benefits of a professional Instagram account, while growing your profile, join Skorr. With Skorr, your professional profile will be put to best use: you will have access to engagement metrics of your profile (your Skorr), as well as how those metrics vary both in a general way and in a more specific way, post by post.


If you want to know more about Skorr take a look at our website and app.