Are nano influencers the future of influencer marketing? What is a nano influencer? The world of marketing keeps changing, and businesses are trying to keep up with every trend.
Years back, top brands looked for micro-influencers on social media to promote their products or services. Presently, nano influencers are a big deal. This may sound surprising, right? That’s why we must explain what a nano influencer is, how relevant they are, and why they are considered one of the best strategies in influencer marketing.
What is a Nano Influencer?
Nano influencers are social media users with special abilities to engage with their social network. They have this “guy next door” vibe. Put differently, they are regular social media users with a small but loyal fan base.
Nano-influencers have followers of about 1000 to 5000 that are loyal to them. Most of the time, they are not looking for popularity nor fame, but they are often super fans of the brands they like. They can even share real-life experiences and try to create a trend around the topic of discussion.
But exactly how can nano influencers be relevant for your business? If that’s what you are wondering, consider the following, and understand why they are an amazing marketing strategy for small and big business owners.
1. Stronger Relationships with their Audience
Nano influencers have strong connections with their audience when compared to macro or micro-influencers. Their followers are loyal and consider their content to be authentic.
They have established a good rapport with their audience and, because they don’t have considerably large followings they respond to comments in a more engagingly and intimately way. And this is why they can boast of high engagement on every post.
Nano influencers can capture the attention of their audience and pass whatever message they want. As business owners, these nano influencers can help your business to yield a positive outcome.
2. Higher Engagement Rate
From research carried out, the engagement rate of nano influencers far exceeds that of micro- influencers organically. As a brand, this is where you will benefit tremendously.
An engaged audience means you already have an audience to like and share your content.
Partnering with a nano influencer would give your brand an authentic feel and help take your business to new standards.
3. They are Trusted by their Community.
Nano-influencers are considered as friends to their followers. As such, their fans are always open to do anything for them.
This alone will give your product a huge advantage as it will get an easy endorsement from their prospective audience based on the established trust in the influencer with whom you are collaborating with.
4. You will have an Edge over your Competitor.
Many business brands out there are yet to leverage on nano-influencers. That’s why collaborating with a nano influencer will give you some edge over them.
Your sponsored post is likely going to be the first of its kind from your industry thereby making your product the go-to brand in the industry.
While there are series of marketing strategies out there for business owners to leverage, the truth is that using nano influencers can help your business get massive reception in the marketplace in less time and money spent.
If you’re wondering how you can engage with these nano influencers, check out Skorr: a platform (a portal for business owners + an app for social media users) that puts brands in touch with content creators, most particularly nano influencers.